Increasing the value of IP and its cross platform potential:

Are the current monolithic and vertically integrated U.S. studios able to adapt quickly to the rapidly shifting landscape ceding control to consumers who want more control? Does this mean augmenting traditional consumer expenditure on cinema, DVD and advertisement funded television with multiplatform micro-payments? How does one identify the genres which generate the most ancillary revenues and which spawn sequels, TV and stage spin-offs such as high quality animated and family entertainment and IP which can exploit the changes in consumer consumption of entertainment through traditional media, the rapidly evolving digital channels and licensing and merchandising? How do we increase the value of IP and its cross-platform potential? Why do these genres have this potential? Will growth of digital delivery enhance the potential for merchandising and licensing revenues?